about us
LUX Design is a full-service interior design and renovation firm in Sarasota, customizing luxury spaces for residential and commercial clients. Renowned for our client-centered ethos, we provide captivating solutions that embody the essence of your vision, while elevating it to surpass expectations. The outcome is a stunning interior, touched by our collaborative approach to elegance and personality.
As experts of enhancing spatial opportunities, we are adept at capturing your style while respecting your budget. Since we are a boutique firm, our modest size allows us to handle all projects in-house, resulting in an exclusive, white-glove experience.
Dreaming of a remodel? Reach out to bring your ideas to life!
meet our team
Isabelle Boba
Isabelle Boba is the Founder and Managing Principal of LUX Interior Design, leading interior designer in Sarasota. Isabelle maintains the aesthetic vision for which LUX is recognized—a sophisticated sense of subtle elegance and refinement. She combines her skills as a designer, fine artist and brand specialist to create intelligent and unified concepts that align with the client’s goals. Having explored the world for artistic direction, her plans bring a fresh lens on the dynamics of texture, color and form. She combines this experience with a Bachelor’s Degree from The Ryerson School of Interior Design, one of Canada’s premier design institutions—a diverse education that solidifies her position as an industry leader.
Under her sharp supervision, LUX Interior Design has expanded to cover every facet of the design spectrum, including bespoke furniture, lighting schemes and floor planning. This full-scale expertise leads to exceptional results for any design project. Ultimately, it’s her visionary perspective, innovative style and forward thinking that deliver spaces that surpass client expectations.
Isabelle Boba
NAZNEEN
As Director of Operations at LUX Design, Nazneen strives to maintain efficiency and organization on a daily basis. Overseeing many aspects of daily operations including project development and client correspondence, Nazneen is committed to maintaining an environment with the most innovative designs and the highest standards of excellence.
Since joining the firm, she has successfully managed day-to-day operations and assisted in the completion of many projects along with our skilled design team. Nazneen brings over 20 years of project management experience to LUX Design and is involved in each project every step of the way. As central figure within LUX, Nazneen strives to ensure each project is completed in a timely manner and on budget. Being involved in the financial as well as creative side of the design process allows for the greatest understanding of each client’s needs and working with the design team, Nazneen’s goal is to ensure all clients are thrilled with their newly design space.
NAZNEEN
Billy
Billy brings a wealth of experience to LUX Design, having come from a varied work history that has uniquely equipped him for his role as Operations Manager. This diverse background has instilled in him the skills and adaptability necessary to navigate the dynamic world of interior design with ease. A firm believer in the power of relationships, Billy prioritizes building lasting connections with vendors, designers, and clients. His commitment to fostering rapport has created a culture of efficiency and organization within the LUX Team. This dedication is evident in every aspect of our work, ensuring that each project—regardless of size—is executed in a timely, organized, and efficient manner.
With a passion for delivering exceptional results, Billy’s leadership plays a crucial role in the success of LUX Design. His ability to harmonize various elements of the design process helps turn clients’ visions into reality while maintaining a smooth workflow. His project timeline management, coordination with designers and contractors, and his ability to oversee budget management to deliver exceptional results for clients, are key attributes he provides for a successful design process.
Billy
Marcella
As a Project Designer, Marcella Baric is an integral member of the LUX Design team. With 10 years of Interior Design experience, Marcella’s keen eye for detail, style, quality, and a client-centered approach to design composes her to be a dedicated and passionate designer. Marcella offers a balance of creativity, collaboration, thoughtfulness, and progressive thinking; transforming clients’ unforeseen visions within all aspects of design. Great design, whether residential or commercial, begins with a comprehensive understanding of clients’ needs and expectations. Marcella’s ability to develop client relationships based on trust and confidence has been key to her success as a designer.
Marcella
Asiyeh
Asiyeh, the Coordinations Manager at LUX Design, is dedicated to orchestrating seamless operations of Interior Design projects. With a keen eye for detail and commitment to excellence, she plays a pivotal role in fostering strong relationships with both designers and clients.
In her role, Asiyeh is reliable and ensures our promises made to clients are kept. Her actions speak louder than words as she follows through on commitments, demonstrating a proactive approach to problem-solving, consistently leaving clients satisfied in our Interior Design Toronto and Sarasota locations.
In the realm of FF&E (Furniture, Fixtures, and Equipment) management, Asiyeh’s expertise shines. From mastering FF&E intricacies to meticulous order placement within 24 business hours of deposit receipt, she ensures project efficiency and accuracy.
Asiyeh also excels in handling accounts, inputting information accurately, and monitoring weekly updates. Her role extends to coordinating delivery teams, ensuring smooth deliveries, while actively managing furniture storage and stock organization.
Ultimately, Asiyehs role at LUX Design is a professional who not only understands the intricacies of interior design coordination but executes her responsibilities with precision, dedication, and a commitment to client satisfaction.
Asiyeh
NICOLE
Having lived in three of North America’s arguably most influential cities, New York, Vancouver, and Toronto, Nicole has spent her lifetime immersed in a world where practical living and style were a common blend. She recognized her deep rooted passion and relationship with interior design as a lead Interior Designer for LUX Design in Toronto.
Nicole’s minimalistic meets luxury aesthetic is customized for each client’s lifestyle. She strongly values the psychology of living to understand how the interior of a home is occupied by the physical and also the mental. Her approach to understanding the inhabitants’ purpose is a valuable asset that creates a natural flow in a space to call it a home. This type of vision translates to a style that LUX Design has implemented on a global level.
The common project goal of consistently creating an environment that people resist the urge to leave is the drive that has allowed Nicole and the LUX Team to excel in the field of Interior Design. Each unique renovation and remodelling project Nicole has executed has resulted in an increase to our clients’ property resale value.
NICOLE
RENEE
Renee Marshall has over 20 years’ experience in Interior Design and received her degree from La Cite Collegiale in Ottawa. She has worked with teams of designers, architects, engineers and tradesmen’s on residential, commercial, corporate and hospitality projects. For almost 10 years, Renee was Lead Designer for a national architectural firm in Boca Raton, Florida. Since her return back to Canada, she has been focussing on residential projects doing renovations, new construction of custom homes and interior decorating. Renee’s goal is to create spaces that fulfills the client’s needs in which improve their quality of life. She always brings her creativity, inspiration and passion together to design something truly special and unique for each client and anyone who experience the spaces.
RENEE
NEGAR
Negar is a creative project designer at LUX with a strong background in both interior and landscape design. Her imagination and creativity are reflected in designs that incorporate both her client’s tastes and current trends. Negar has designed and decorated many high end residential projects throughout the city. Her goal is to create timeless, unique, stylish, and functional living spaces. Negar will guide you through the entire design process and collaborate with you closely to achieve the design of your dreams.
NEGAR
TAMARYN
Through her international upbringing and travel experiences, Tamaryn Sullivan has gained a lifetime of exposure to extraordinary design and brings a vast scope and perspective to her work that is beyond compare. Her style can be described as simplistic yet chic, sleek and modern with organic warmth.
Tamaryn has a vision of forming spaces for people to make memories in, ones that create an emotional connection, and exude a feel-good energy and vibe. With thoughtful attention to individual taste, she brings a layer of personalized and unique style with textures, fabrics and textiles.
Inspiration comes from industry icons and through her curiosity in architecture and design studying details and techniques worldwide. Tamaryn holds 10 years of design and construction experience.
Tamaryn was born and raised in Zimbabwe, Africa and has traveled to locations including South Africa, Panama, Costa Rica, Australia, England, Portugal and the South of France. She lived on the Island of Mauritius for a good part of her 20’s. She attended design school both locally and abroad and holds a degree in interior design
TAMARYN
JENNIFER
Jennifer, Lead Interior Designer for LUX Design in Toronto, is known for effortlessly combining beautiful spaces that are sustainable and timeless. She spent her early years travelling through Europe where she developed an appreciation for architecture and design.
Alongside the LUX Team, Jennifer is committed to creating beautiful and functional spaces. We believe that thoughtful design enriches everyday life and should reflect our clients’ lifestyle and Jennifer does just that.
Jennifer and LUX Design have appeared on the cover of House & Home and Style at Home and have been featured in numerous print and online publications both nationally and locally, including Globe and Mail, Sotheby’s, Chatelaine, etc. It is a joy to have her part of the LUX Team.
JENNIFER
CARLY
Carly has a passion for creating unique, inspiring, comfortable and functional spaces. She is an experienced interior designer dedicated to transforming beautiful spaces that reflects the clients vision, lifestyle, and personality. With a great eye for detail and a deep understanding of design principles, Carly brings a unique blend of creativity and technical expertise to every project.
Carly is a master of space planning, utilizing intelligent layouts to maximize functionality and flow within any given area. She places great importance on communication and project management. From the initial concept development to the final execution, Carly ensures a seamless and transparent experience for clients. Can’t wait to work with you!
CARLY
GABRIELLE JAMES
Gabrielle is a nationally published, NCIDQ certified designer with over 15 years experience ranging from residential to commercial interiors. Having most recently moved from Seattle to Florida, she is excited to bring her expertise to the Sunshine State! Gabrielle’s inspiration begins by establishing a “sense of place” for each design. It’s important to her that each project represents the client and locale in a personal, memorable way, not just another nice space that could be anywhere. Her design baseline is that spaces must be as functional as they are beautiful, so she pays strong attention to efficient space planning and quality materials, while also looking for ways to incorporate whimsy and at least one unexpected element into each project. She also has a strong understanding of construction methods, so her interior design responds well to both the built environment and the softer elements we touch and use daily. Her favorite projects to impact are those where she can bring cohesion to multiple rooms of a home or space that were once awkward, unused, or simply unimagined.
GABRIELLE JAMES
BARAA
As a Project Designer at LUX Design, Baraa can effectively envision and execute various scales of interior projects from commercial to hospitality and residential. After studying architectural theory,fine arts and Interior Design Baraa graduated with a Bachelor’s Degree in Interior Design. Baraa’s travel experiences to over 58 countries have been an asset to his career as a Designer, as they have exposed him to cutting edge design which he implements into his work, as well as enhanced his sensitivity to the diverse needs of his clients. His creativity and ability to think outside of the box has won him over with the clients.
Baraa’s work as an interior designer, with over 15 years of experience, is aimed at improving the lives of others through the creation of innovative, functional, and beautiful spaces. His strong interpersonal, organizational, and creative skills allow him to efficiently complete projects for a wide range of clients.
BARAA
NIMRAH
Nimrah has experience working on both small and large scale residential projects including luxury condos, hotels and private residences. With her strong communication skills, supported by an approachable attitude and customer service orientation, she easily builds relationships with clients and trades. Impeccable organization and quick follow-up help create a smooth and positive client experience throughout the process. Dedication to excellence and strict attention to detail are valuable in ensuring a high level of quality is maintained in all the projects she does. Seeking balance between visual aesthetics with functional solutions are key attributes in the work she presents.
NIMRAH
JIN
Jin Kim is a highly skilled Lead LUX Interior Designer with a focus on providing service for high-end residential spaces. With a career spanning several prestigious, Jin has amassed extensive experience in residential interior design, millwork design, and construction. Known for a solid understanding of construction procedures and meticulous attention to detail, Jin is a creative problem solver and an excellent space designer. Believing in a holistic approach to design, Jin’s mission is to achieve spaces that are not only aesthetically pleasing but also livable and well-placed.Throughout a diverse employment history, Jin has showcased a talent for collaboration, enjoying the synergy of working with artists, fellow designers, and craftsmen. As a great communicator, Jin effectively engages with clients and site crews alike.
Prior to joining the LUX Design team in Toronto, Jins experience included positions at Julie Charbonneau, Hariri Pontarini Architect, and Georgian Renovation, each contributing to a wealth of experience in luxury residential design, renovation, and construction. Jin’s expertise extends to high-rise condominiums, hotels, resorts, and restaurants, as demonstrated during the tenure at The Design Agency. Noteworthy projects include Condo by Berkshire, Condo by Bazis, and Condo by Timeline in BC.
With skills encompassing environmental concept design, space planning, AutoCAD, freehand sketching, 3D rendering, and project coordination, Jin has successfully managed the complete interior design project cycle. From producing drawing packages to overseeing construction projects, Jin ensures that specifications are met, projects are delivered on time, and budgets are adhered to. Jin Kim’s impressive career reflects a commitment to excellence, a passion for design, and a dedication to creating spaces that seamlessly blend luxury and functionality. She plays a pivotal role as Lead Interior Designer for LUX Design in Toronto.
JIN
Megan
Megan has over 17 years of experience in the design industry. She has worked on various projects from boutique hotels and single room makeovers, all the way to full home design and décor. With a keen eye for design and a passion for classic, timeless interiors with unique details, Megan is a vital member of the LUX Design team.
Megan
Carley
Carley Gardner is a seasoned Interior Designer for LUX Design in its Calgary branch. She is renowned for her proficiency in spearheading large-scale residential new-build and high-end renovation projects. With a strong emphasis on crafting detailed custom millwork drawings, Carley brings a wealth of experience to the realm of interior design.
Carley’s career journey has been marked by a comprehensive involvement in the entire spectrum of interior design services, encompassing sourcing interior selections, creating preliminary and construction drawing sets, and managing projects from conception to completion.
Her client-centric approach involves conducting initial consultations, leading design presentations, managing selections, and compiling meticulous project specification binders. She has seamlessly assumed the role of a client liaison for our LUX clients, negotiating quotes from trades and vendors, overseeing budgets, and assessing value in upgrades. Carley’s on-site practical experience has honed her communication skills, facilitating effective collaboration with trades, builders, and contractors.
Carley
Chelsea
Chelsea Bruner, a seasoned and licensed interior designer, brings over two decades of expertise to commercial and high-end residential projects. Her unique blend of passion for design, coupled with an in-depth understanding of its historical context and its intersection with art and architecture, sets her apart in the industry. Since 2015, she has been instrumental in orchestrating and overseeing residential renovations within the Sarasota-Bradenton area.
In 2015, Chelsea held the position of Senior Architectural Designer at Huniford Design Studio in New York, where she demonstrated proficiency in managing all facets of commercial and residential projects. Her responsibilities included architectural space planning, overseeing custom furnishings and millwork, providing art advisement, and managing projects comprehensively.
Chelsea’s professional journey began at Mary Delaney Interior Design in New York from 2003 to 2015. Her role involved overseeing bespoke design projects, ranging from architectural planning to the coordination of custom elements, furnishings, finishes, collections, and overall project management.
Complementing her practical experience, Chelsea holds a Bachelor’s degree in Interior Design from Florida State University (1997), a Master’s degree in History of Art and Design from Pratt Institute (2003), and a Ph.D. in History of Art and Architecture from City University Graduate Center (2013). This extensive background, combined with her proven track record, positions Chelsea Bruner as a distinguished professional in the field of interior design.
Chelsea
Layth
Layth’s illustrious decade plus design career started at Ryerson University’s School of Interior Design and included designer roles with leading firms in Toronto and Dubai. These opportunities led to Layth being involved on projects in North America, Asia, and the Middle East. The design codes that Layth brings to his projects include entrusting impeccable craftsmanship, compositions of exquisite details, and developing expressive finishes palettes. All translated into design solutions with a modern sensibility focused on sophisticated styling.
Layth
CATALINA
Catalina has been a part of the LUX Design team for several years after making the transition from Industrial to Interior Design. With a natural talent, her designs are unparalleled and she is careful to take her clients’ wants and needs into consideration. From small-scale decorating to full-home design, Catalina’s design vision for each space she is a part of produces truly beautiful results. With her strong organization skills and vibrant personality, Catalina ensures that her projects are completed as smoothly, on budget and on time. Catalina is a valued member of the LUX Design team.
CATALINA
Erin
Erin is an interior decorator at LUX who takes great pride in her ability to bring her client’s ideas and inspirations to life. In applying her education, current knowledge of design trends and her previous experiences in the arts and entertainment industry, Erin’s approach delivers a fresh and outstanding client experience. Her passion for design allows her to follow through with projects from start to finish exceeding clients’ expectations and guiding them on an exciting journey to a beautiful living space. Erin’s focus combines quality designs with creative thinking and provides an attention to detail which is second to none! To develop successful concepts she bases each design on the unique personality and lifestyle of each client. Because she takes this personalized approach, her style is versatile in her ability to cater to individual requests. ” Each person is different and I feel it is important to base my designs on their uniqueness.”
Erin
News/press
Our designs are featured in multiple home magazines, illustrating our expertise in creating spaces that express gentle luxury. With each publication, we lead by example and set new trends in our field. We welcome you to see the originality and sophistication of our published work.
RENO AND DECOR
LUXE Magazine
CANADIAN INTERIORS
Condo Life
RENO AND DECOR
Home Trends
RENO AND DECOR
Condo Life
condo life
CHLOE MAGAZINE
What our clients had to say
KITCHEN REMODEL IN SARASOTA
When we bought our home in Sarasota we embarked on a full kitchen remodel. In addition to the design, Lux Design also helped us pick out all of the finishes for the kitchen, including the cabinet color, hardware, and even the appliances. This turn-key interior design service was exactly what we were looking for, and we are incredibly happy with the final result. We are grateful to our lead interior designer Julia we were paired with and the rest of the team, Nazneen, Billy and Isabelle at Lux for their help and would refer anyone looking to update their home to the company!
SIESTA KEY VACATION HOME
We hired Lux Design to help us remodel our vacation home on Siesta Key in Florida. Our interior designer Tamaryn was great to work with, she listened to our goals for the space and took them to the next level. She created a beautiful beachy paradise for our family to enjoy. Creative, professional and organized the design team at Lux in Sarasota is highly recommended. We have already referred them to family and friends!
GREAT IDEAS, STUNNING DESIGN
I highly recommend Lux Design to anyone in the Sarasota area. Received great ideas and confirmation I was on the right track with my thoughts on design for our kitchen and ended up with a great result. My interior designer and the rest of the team were professional, creative and executed the project beautifully.
STUNNING AND FUNCTIONAL SPACE
Hiring Lux Interior Design was a game-changer for us in Sarasota. They transformed our home, managing everything from initial consultation to final renovation. Designer Gabrielle and the management team were fantastic, incorporating our ideas and presenting innovative solutions we hadn’t considered. Their professional tradespeople executed the plan flawlessly. The result? A stunning, functional space that exceeded our expectations. Lux’s expertise not only enhanced our living experience but also increased our home’s value significantly. We’re immensely grateful for their exceptional work and couldn’t be happier. Thank you, Lux!
LAKEWOOD RANCH
Highly recommended! My husband and I enlisted the Lux design team to help us make our Lakewood ranch house a home. From start to finish we were pleased with the process, the creativity and the professionalism. We have recommended them to friends and family.
FURNISHING OUR SARASOTA CONDO
I had such a great experience with our interior designer and the Lux team!
I personally love interior design and am confident in my taste level. The problem is I struggle to put it all together in a cohesive way. Scale of furniture and other elements is difficult when you’re not a professional. I decided to go with Lux because to me it’s worth it to invest in design services in order to avoid costly mistakes.
Lux was invaluable in helping me make the most of my investment and achieve the look I wanted.
ANNA MARIA BEACH FRONT
We recently hired Lux Design to help us decorate our beach front home. Isabelle and Chelsea were Amazing to work with, they listened intently and incorporated to my husbands storage needs and my need for efficient functionality. They came up with creative ideas to maximize the use of our kitchen and bathroom layout keeping function and aesthetics in mind, the end result was a beautiful Swedish functional design. We were also very pleased with the companies organization, they ordered materials and furniture so efficiently that we were able to have our spaces completed in record time.
WINDOW TREATMENTS AND FURNITURE
Hired LUX design to furnish and decorate our new home in Sarasota. Working with Chelsea, Nazneen, and Isabelle was absolutely amazing! They were creative, organized, and took the extra time to take our project to the next level. They installed window treatments, and oversaw the delivery and installation of all of our furniture and lighting. The results were phenomenal! We love our home, thank you LUX!
KITCHEN DESIGN
Lux Interior Designer Isabelle and her team are an absolute dream to work with for any interior design project you may have. We reached out to LUX to design our kitchen remodel, and I am absolutely floored by the attention to detail and their design vision. Prior to hiring the firm, I felt like my design ideas were mismatched and uncoordinated. Our designer was able to take the best of everything and pull it all together into a cohesive design that is beautiful and functional in the space. Isabelle and her team’s professionalism, responses, and designs are on-point, and I am looking forward to future projects with LUX in our home.
HOME IN SARASOTA
We had such a positive experience working with LUX Interior Design. Our designer Tamaryn was both trustworthy and pleasant to work with. Her creative design, professionalism and organization skills exceeded our expectation. The project consisted of designing and sourcing custom millwork, closets, kitchen backsplash, window treatments, and painting for our newly finished condominium in downtown Sarasota. At each step she presented us with a number of options and helped us narrow down the choices to make a decision. Finally, Nazneen and the management team were delightful to work with. Most importantly, we are thrilled with the work and we love our home.
VACATION RENTAL DESIGN
We have had the pleasure of managing vacation rentals that LUX Design created. Their work is beautiful, thought out and well appointed. We highly recommend them to anyone looking for Interior Design or Renovations to their home in Florida. All of the spaces we’ve seen are beautifully decorated and furnished. LUX Design team consists of professionals with impeccable taste and highest attention to detail.
DAUGHTERS CONDO
Jennifer and the interior design team at LUX in Sarasota made all the difference for me and my daughter. We love our new design and she was incredible and extremely professional to work with. I wouldn’t hesitate to recommend her.
SARASOTA INTERIOR DESIGN
For my condo, I enlisted Gabrielle from Lux Design for their “Condo Quickie.” Gabrielle curated a space that’s functional yet inviting, radiating spaciousness and relaxation. Her eye for color and texture combinations is remarkable. Gabrielle transformed the blank canvas into a beautiful home. Collaborating with her was delightful; she excels in communication and dedicates herself to creating stunning spaces. I wholeheartedly recommend Gabrielle and Lux Design in Sarasota.